As a business owner, you know that online reviews are important. After all, many people look to reviews these days to help them make important purchasing decisions. And more often than not, they look to two of the biggest players in the game: Google and Yelp. But which one is more important for your business? And when you ask customers for reviews, where should you be directing them? In this blog post, we’ll look at Google vs Yelp reviews and help you decide where you should focus your efforts.
Google Reviews
Google is, without a doubt, the biggest player when it comes to online search. And that means that their reviews carry a lot of weight. In fact, a 2021 study by BrightLocal found that Google is where most people go for online reviews.
But there’s another reason why Google reviews are important: they can directly impact your search engine ranking. That’s because Google takes into account the number and quality of reviews when it decides where to rank a business in its search results. So, if you’re not paying attention to your Google reviews, you could be missing out on valuable traffic and potential customers.
Yelp Reviews
Yelp is another major player when it comes to online reviews, and one that you can’t afford to ignore. That’s because Yelp is one of the most popular review sites out there, and it’s often used by people who are looking for local businesses. In fact, that same study by BrightLocal found that Yelp is the second most visited source for online reviews (after Google).
Yelp reviews can also have a direct impact on your business, even if you don’t have a Yelp page. That’s because Yelp reviews often show up in Google’s search results (along with reviews from other sites). Therefore, you need to make sure that your Yelp reviews are positive, as they could be influencing potential customers who are looking for you on Google.
So, Which Is More Important For Your Business: Google or Yelp?
So, in the battle of Google vs Yelp reviews, where should you be focusing your attention? The answer, of course, is that both are important. Google is the biggest player in online search, so you need to make sure your business is appearing in its search results. And Yelp is also a popular review site that can have a direct impact on your business, even if you don’t have a Yelp page.
But if you had to choose one, which should you focus on?
The answer may vary depending on your business and your industry. But in general, we would recommend focusing on Google reviews. That’s because they have the potential to directly impact your search engine ranking, which means you could be missing out on significant traffic and potential customers if you’re not paying attention to them.
The Bottom Line
Ultimately, if you’re trying to collect more reviews, it would be a good idea to focus your efforts on Google. You can do this by giving customers a direct link to your Google My Business page, or by simply asking them to do a Google search for your business.
Now, this doesn’t mean you should ignore Yelp – you should still make sure your Yelp reviews are positive and that you’re monitoring them regularly. But if you had to choose one, it’s hard to go wrong with Google.
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