Online reviews have quickly become one of the most essential tools at a company’s disposal.
Not only do online reviews directly impact consumer decisions, but they also affect your local ranking on search engine results pages (SERPs).
This is critical, as your ranking significantly affects how many potential customers will see your business when they search for relevant terms.
The higher you rank, the higher you will appear on search results. So, if you want your website to be seen near the top of those SERPs, you need to make it easy for customers to leave reviews for your business.
And one of the easiest ways to do that is to share a direct link. This article will discuss how to create and share a Google My Business reviews link with your audience.
There are three main ways to create a Google My Business reviews link:
- Conduct a Google Search
- Use the Google Place ID
- Copy the link from your Google My Business account
Let’s take a closer look at each of these methods below.
If you’re looking for a quick and easy method to create a Google My Business reviews link for your business, this is it! Just follow these steps:
Step 1: Search for your business name using the standard Google search engine.
Step 2: Once you find your business listing, locate the review box.
Step 3: Hit the “Write a review” button.
Step 4: Copy the URL.
That’s it – you now have your link! However, you’ll end up with a long URL going this route, which isn’t the most attractive for quick sharing. You may consider using a URL shortening tool to simplify it or try our following method.
If you’re looking for a shorter URL to share quickly with others, you may consider using Google’s Place ID Finder. Fortunately, this is still straightforward:
Step 1: Type your business name into the “Enter a location” box on the provided map.
Step 2: Locate your business in the dropdown list. Click on it.
Step 3: You’ll notice a small window above your business on the map. It should have your business name and Place ID, a string of letters and numbers.
Step 4: Copy the Place ID, and paste it after the “=” here: https://search.google.com/local/writereview?placeid=
So, if your Place ID is something like 393029383HHFK, then your Google review URL would be: https://search.google.com/local/writereview?placeid=393029383HHFK
Note that you don’t need to be signed into your Google My Business dashboard or Profile Manager for this method, but you do need to have a listing for your business.
However, if you sign into your Google account, you can try the following method.
You can now find and copy your Google My Business Review link from your account. All you need to do is:
Step 1: Sign into your Google Business Profile
Step 2: Locate the “Get more reviews” box on the homepage.
Step 3: Click the “Share review form” button.
Step 4: Copy the given link in the popup window.
You may have also noticed your link’s social media and email buttons. This brings us to our next topic: sharing a Google My Business Reviews link.
There are many reasons customers won’t leave reviews for your business, so you need to share your reviews link in just the right way to get results. Here are a few ideas to share your link in a way that encourages your customers to leave reviews:
As mentioned above, getting the link from your Google Business Profile gives you options to share it on various social media platforms.
You could just paste it in a post and call it a day, but you may want to consider going the extra mile. For example, you could share positive customer reviews along with your link.
This is a great way to use reviews in your marketing strategy, as it shows that others have taken the time to share their positive experiences with your business. It may just inspire your followers to do the same!
It’s always a good idea to ask for reviews right after a purchase, and email is often one of the easiest ways to reach your buyers.
After all, the buying experience is still fresh in the customer’s mind, so they may be more willing to provide feedback if you can get to them quickly through email.
This may work better for already-established businesses, though, as they tend to have loyal customers. New businesses may consider adding an incentive to help motivate their potential reviewers.
If you’re afraid that your email will get lost in the sea of other marketing emails that consumers have to deal with, you may want to try sharing your Google reviews link in a text.
Most people have their mobile phones on them, so why not take advantage? A quick text at the right time may be all it takes to get your next review!
Creating and sharing your Google My Business Reviews link is an easy and effective way to get more reviews for your business.
By making the review process as simple as possible, happy customers may be more likely to leave feedback and give you the input you’ve been looking for.
And don’t be afraid of negative reviews – even bad reviews can be good for business!