Yelp is a valuable site for brands to focus on when it comes to gaining customer trust and driving sales.
According to a survey, 97% of people purchase after visiting Yelp. Additionally, 90% of consumers visiting Yelp are looking to compare a business, and 80% of those consumers share businesses they find with others.
If you want to prove to potential customers that your business is reputable, having a certain number of reviews on your Yelp page can give you the social proof needed.
Not only will this inspire consumer confidence, but it will also help create customer loyalty down the line, which results in more traffic, better sales, and increased revenue.
But What About Complying with Yelp Guidelines?
Yelp’s policies prohibit businesses from asking customers to review their services on Yelp. Asking for reviews breaks the rules, creates a bias in the reviews, and paints a false picture of your business.
If you want to increase the number of Yelp reviews, the first step is to focus on providing an excellent customer experience, creating a pool of happy customers who are more likely to leave reviews online.
Once you’ve laid the groundwork for building a great customer experience, here are some tips on increasing your Yelp reviews.
7 Tips on How to Get Yelp Reviews
1. Claim and Complete Your Yelp Page
As a business owner, you know that word-of-mouth is still the best form of advertising. And in today’s world, that means having an active presence on Yelp.
Go all out when you’re creating your page – add photos, descriptions, menus, phone numbers, hours of operation, and anything else that will give potential customers a sense of your business.
The more information you provide, the better. And don’t forget to encourage your satisfied customers to leave reviews on your page.
The positive feedback will not only help attract new customers but also boost your overall rating on Yelp.
2. Use Yelp Branding In-Store
One of the most effective strategies is to use Yelp branding in your store. You can place a Yelp sticker in your window or add a link to your website. Customers who see you’re active on Yelp will likely leave a review.
And when those reviews are positive, they can attract even more customers to your business, so if you’re searching for ways to boost your Yelp rating, use Yelp branding in your store. It’s an effective way to get more positive reviews and grow your business.
3. Share Your Yelp reviews on Social Media
As any business owner knows, online reviews can make or break your reputation.
That’s why it’s essential to actively manage your Yelp page and encourage customers to leave reviews. One way to do this is by sharing your Yelp reviews on social media.
This helps to increase your visibility and reach a wider audience. In addition, it shows potential customers that you’re active on Yelp and takes your reviews seriously.
Finally, sharing your Yelp reviews is an excellent way to build credibility and trust with potential customers. So if you’re looking for ways to improve your business, make sure you start with your Yelp page.
4. Respond to Yelp Reviews
A Yelp review can be an excellent way to get honest feedback about your business. But a bad review can be frustrating. One way to deal with Yelp reviews is to respond to them.
This shows that you take the feedback seriously and are willing to engage with customers. Additionally, it allows you to address any concerns or issues directly.
Of course, you should always respond respectfully and avoid arguing with the reviewer. But by reacting thoughtfully and professionally, you can turn a negative review into a positive way to showcase your customer service.
5. Create Check-in Offers
As any small business owner knows, online reviews can make or break your reputation. And in the age of social media, it’s easier than ever for customers to leave a review—good or bad.
One way to encourage positive reviews is to create check-in offers on sites like Yelp. When customers check-in at your business, they can leave a review. And if they do, they’re typically prompted to leave a positive review.
Of course, you can’t force customers to leave a review, but you can increase the chances that they will by offering an incentive. Check-in offers are one way to do that.
By offering a Yelp deal or freebie in exchange for check-in, you’re more likely to get positive reviews that can help boost your business.
6. Post Updates about Your Business
In today’s competitive business landscape, ensuring your business is visible online is more important than ever. One way to do this is by posting updates from your business on Yelp. This helps improve your visibility in search results and allows potential customers to see what you’re up to.
Posting updates helps to build trust and credibility with potential customers. They can see that you’re active, engaged with your business, and committed to providing the best possible experience for your customers.
So if you’re looking for a way to get more yelp reviews, consider posting updates from your business. It’s a simple and effective way to improve your online presence and attract new customers.
7. Run an Ad
Generating positive reviews on Yelp can be a great way to promote your business and attract new customers. And one way to get those reviews is by running an ad on Yelp.
When you run an ad on Yelp, it will feature your business prominently on the site, and users will be able to see how many reviews you have and your average rating.
Additionally, running an ad on Yelp can help you reach a wider audience, as your ad will be seen by users searching for businesses like yours. So if you’re looking for a way to get more yelp reviews, running an ad is a great option.
In the internet age, word-of-mouth is more important than ever. When potential customers look for a new business, they often turn to online reviews to see what others say. This is where Yelp comes in.
The Bottom Line
Yelp can help businesses build their brand and attract new customers by encouraging customers to leave honest reviews. In addition, businesses can use Yelp to connect with their local community and build relationships with customers.
In today’s competitive market, businesses need all the help they can get, and Yelp can be a powerful tool for building brand awareness and driving growth.