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The Impact of Online Reviews on Customer Decisions

Online reviews are a powerful tool for businesses to connect with customers and build trust. A recent study showed that 88% of consumers read online reviews before making a purchase, which will only continue to grow. This is because people trust online reviews more than any other form of advertising. In this blog post, we will discuss the impact of online reviews on customer decisions and how you can use them to your advantage!

Consumer Reviews and Their Influence on Buying Behavior

The main reason why online reviews are so influential is that consumers trust them. 61% of consumers say they are more likely to purchase from a business with positive online reviews. The reason for this is that online reviews are seen as unbiased

There are a few reasons why people trust online reviews. They:

  • Believe that reviews are written by real customers who have used the product or service
  • Find that reviews are unbiased and honest
  • Think that reviews can help them make better-informed decisions

How to Use Online Reviews to Your Advantage

As a business owner, it is important to understand the impact of online reviews on customer decisions.

Let Your Customers Fall in Love with Your Company

Age, gender, race, level of involvement, and other personal preferences influence purchases. The extent of involvement plays a significant role in the purchase process. Customers frequently feel emotionally attached to the product and express it in reviews. It isn’t unusual for consumers to fall in love with certain products even if they aren’t practical. A lack of internet consumer feedback indicates two things about your company: you don’t sell enough to get a review, or you are uncomfortable with your customers providing feedback.

Monitor What People Are Saying Online

The second step is monitoring what people say about your business online. You can do this by setting up Google Alerts or using a monitoring service like Hootsuite. This will allow you to see what people are saying about your business in real-time so that you can address any negative comments quickly.

Encourage Your Customers

The next step is to encourage your customers to leave reviews. You can send follow-up emails or offer incentives like discounts or free shipping after they purchase. The key is to make it easy for them to leave a review and be sure to thank them for their feedback.

Respond to Customer Reviews

You should respond to both positive and negative reviews. Thank your customers for their positive reviews and address any concerns raised in the negative reviews. This will show potential customers that you are interested in what they have to say and that you are committed to providing a good experience for all of your customers.


Online reviews are a powerful marketing tool that can have a significant impact on customer decisions. It is important to understand how online reviews can be used to boost your business. By encouraging customers to leave reviews and responding to both positive and negative feedback, you can build trust with potential customers and show that you are committed to providing a good experience for all your customers.

Could your business use more reviews? Learn how Review Rabbit can help here!