As a business owner, you know that ranking high in Google is essential to your success. Really, if your business doesn’t appear on the first page of search results, you’re losing out on a lot of potential customers. Think about it: how often do you click past that first page? This is why it’s so important to do what you can to improve your Google My Business ranking – and we’re going to show you how.
1) Claim and Verify Your Listing
If you haven’t done this already, the first step is to claim and verify your Google My Business listing. This is the only way to truly control your business information and make sure it’s accurate in Google’s database.
You’ll need to provide proof of your address, contact info and other details in order to get verified. And if you’re managing multiple locations, make sure to verify each one separately.
2) Get and Respond to Reviews
People trust reviews – especially when they’re coming from other customers. So, make sure to encourage customers to leave reviews on your Google My Business page.
Be sure to respond to every review – positive or negative. This shows your customers that you care and are willing to address any issues they may have had.
3) Optimize Your Listing’s Content
Make sure all of the content in your listing is optimized. This includes descriptions, images, category associations, and more.
Google looks at all of these elements when it’s ranking your business, so make sure everything is relevant to what you do – and that it’s clear, concise, and up-to-date. You don’t want to leave anything blank, as this can hurt your ranking.
4) Utilize Local Keywords
Local keywords are essential when it comes to appearing in local search results. This is because Google looks for words that are related to your location when it’s indexing businesses.
So, to take advantage of this feature, make sure to use local keywords in your listing. This includes city and state/province names, zip/postal codes, and other relevant terms.
5) Add Photos and Videos
People often overlook this one, but it’s actually very important. Images and videos can have a positive impact on your Google My Business ranking.
When people search for businesses, they want to see what they can expect – and photos and videos give them a better understanding of your business. Plus, Google takes into account engagement rates for images and videos when it’s ranking businesses, so make sure to add some high-quality visuals.
6) Monitor Your Insights
Finally, make sure to monitor your insights. This is a great way to keep track of how people are interacting with your listing, such as how often it’s viewed or clicked.
By keeping an eye on your insights, you can make any necessary adjustments to ensure that your business is getting the most reach.
The Bottom Line
It’s important to do what you can to improve your Google My Business ranking. By following these six tips, you can give your business a better chance of appearing on the first page of search results – and ultimately get more customers. Good luck!
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