It’s no secret that online reviews are important. A recent study by BrightLocal showed that 84% of consumers trust online reviews as much as personal recommendations. If you’re not actively collecting and publishing online reviews, you’re missing out on a huge opportunity to reach potential customers. In this blog post, we’ll discuss 5 reasons why your business needs more online reviews.
1) Build Trust with Potential Customers
One of the main reason’s customers consult online reviews before making a purchase is to see if they can trust the business. Online reviews help to build that trust by giving potential customers an idea of what they can expect from your company.
2) Showcase Your 5-Star Service
Online reviews are also an excellent way to show off your 5-star service. By publishing positive reviews, you can demonstrate to potential customers that you’re dedicated to providing great customer service. This is a powerful marketing tool that can help you attract new business.
It makes sense that if you have a few negative evaluations and a low star rating, simply gaining more of your consumers to leave reviews will raise your star rating. However, most firms are unaware that the advantage of having additional reviews grows as the number of reviews increases.
3) Improve Your SEO
Customers frequently Google a company’s brand or the brand plus “reviews” or “complaints” when evaluating it. For prominent review platforms, Google will display the title of the review page (e.g., “YourBusinessName Reviews”) as well as your star ratings and number of reviews on the search results page, right next to your company’s name.
Google uses user reviews as a ranking factor in its search algorithm. The more REVIEWS you have, the higher your rank in Google search results. This implies that potential customers may look at your company’s rankings and reviews without even visiting a review site. Furthermore, more pages with more content rank higher in Google and other search engines. As a result, if you want your review page to perform well, you’ll need additional evaluations.
4) Increase Conversion Rates
Another benefit of online reviews is that they can help increase your conversion rates. This is because customers who see positive reviews are more likely to convert into paying customers. A study by Dimensional Research showed that 63% of consumers are more likely to purchase from a business with positive online reviews.
5) Provide Social Proof
Social proof is one of the most significant factors that may boost a consumer’s confidence in a firm. Facebook likes and Twitter followers are all forms of social proof, such as a review. Displaying a review widget on your website that displays hundreds or thousands of reviews can help build trust with potential consumers and enhance conversion rates displaying this information.
As you can see, there are many reasons why your business needs more online reviews. If you’re not actively collecting and publishing reviews, you’re missing out on a valuable opportunity to reach potential customers. So, what are you waiting for? Start collecting those 5-star reviews today!
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