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5 Effective Ways to Use Reviews in Your Marketing Strategy

When it comes to marketing your business, there are a lot of different tactics that you can use. One tactic that is often overlooked is using reviews in your marketing strategy. However, reviews can be a very effective way to promote your business. In this blog post, we will discuss 5 ways to use reviews in your marketing strategy.

Customers who are pleased continue to spread the good news about your business. Most purchasers make their selection after reading favourable consumer reviews on the internet. Publishing real-time customer feedback on your website, social media accounts, blogs, and other places demonstrates company commitment. It establishes a sense of trust in prospective consumers considering utilising the product or service for the first time. It helps establish brand credibility in the offline world among rival companies.

1) Post Customer Reviews on Social Media Platforms

The options are endless for sharing customer reviews on social media channels. Facebook, Instagram, and LinkedIn are popular social media platforms for customers to discuss and share their experience with your products or services or submit reviews. Leverage your business’s social media pages such as Facebook, Twitter, and LinkedIn by collecting positive customer reviews.

2) Add Reviews to Your Video Content

“Video is the future.” You must have heard it many times. With video content rising in popularity over the last decade, it’s no surprise that businesses are using testimonials this way. You may include the review in a promotional YouTube video or, even better, collaborate with a firm that supports your efforts.

To arrange it another manner, when it comes to video conferencing solutions, Zoom has partnered with Sonos to create a video testimonial about why the program is essential for working in a team. It’s subtle, genuine, and effective at promoting both Zoom and its competitors when they’re marketing them.

3) Setup Customer Reviews on Your Homepage

It is one of the most recognizable places you see businesses displaying customer reviews. According to research, 86% of consumers want to see information about products and services from real users. Current customers will notify you what they like best about your product or service.

4) Leverage the Power of Your Community

It’s the difference between a few years of strong sales and decades of strong sales, instead of another buyer, if you invite your neighbourhood consumers to join your brand. Your clients should be treated as family. Let them know that you appreciate their infusion and take pleasure in addressing every customer issue, even if the transaction didn’t go so well.

5) Share Customer Reviews in Marketing Emails

The number of emails sent each day exceeds 294 billion, according to Unbounce’s research. A typical person receives 72 emails daily and spends up to 30% of their working day checking their inboxes. At the moment, this is undoubtedly a big number. It’s critical that your consumers like your marketing emails if you want them to shop on your website. They expect the same email from you if they become a customer.


If you are looking for ways to improve your marketing strategy, consider using reviews. Reviews can be a great way to promote your business and attract new customers. So what are you waiting for? Start using reviews in your marketing strategy today!

Need more reviews? Contact Review Rabbit today to see how we can help!